Brands Invent New Lines for Only Amazon to Sell
By Annie Gasparro and Laura Stevens
Jan. 25, 2019 6:00 a.m. ET
To build a big line of exclusive products on its site, Amazon.com Inc. is pushing other brand manufacturers to do most of the work.
The online retail giant is asking consumer-goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy.
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