For Warehouse Workers, Technology Starts to Look More Like Home
By Erica E. Phillips | April 23, 2018 5:29 a.m. ET
PERRIS, Calif.—When Bert Hooper brings on new workers at TechStyle Fashion Group’s 450,000 square-foot warehouse, he tells them, “If you know how to use a smartphone and you know how to use an app, you can do about any operation that we have in our facility.”
As the head of global fulfillment at the online retailer, Mr. Hooper designed TechStyle’s five e-commerce warehouses to run on Apple Inc.’s AAPL -1.16% operating system with a user-friendly application that he says cuts training time in half for new hires. Workers filling orders for the Fabletics, JustFab and ShoeDazzle brands simply open the app on an iPod Touch and follow the instructions, guiding carts along the facility’s long aisles of pink shoe boxes and bins of neatly-folded, individually-wrapped clothes.
Today’s retailers face an array of complicated logistics problems—including managing inventory across warehouses and stores, staffing-up effectively for seasonal peaks and tracking millions shipments across a multitude of freight and parcel carriers. But TechStyle and a handful of other sellers have found one hack by turning loose consumer technology in their back-office operations…
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