Kohl’s fights back—with its stores
By David Maloney | February 27, 2018
Retailer Kohl’s Corp. aims to stay relevant with the assets that have gotten it to this point: Its 1,100 stores.
“Kohl’s has chosen to fight back with our stores,” Sona Chawla, chief operating officer of the Menomonee, Wis.-based retailer, said Monday at the keynote session of the RILA 2018 Retail Supply Chain Conference in Phoenix. “We have a strong belief that physical stores matter.”
Chawla outlined how Kohl’s intends to maintain its store traffic while seeing online sales continuing to climb. A key to the strategy is operational efficiency in the company’s supply chain. “Efficiency will be the differentiator that you will see in the retail industry,” she said…
Comments are closed