The Prime Effect: How Amazon’s Two-Day Shipping Is Disrupting Retail

By Christopher Mims | Sept. 20, 2018 9:00 a.m. ET

Alongside life, liberty and the pursuit of happiness, you can now add another inalienable right: two-day shipping on practically everything.

Amazon.com Inc. has made its Prime program the gold standard for all other online retailers, according to surveys of consumers. The $119-a-year Prime program—which now includes more than 100 million…

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