Trucks Shift Into Higher Gear With New Technology
By Erica E. Phillips | July 25, 2018 10:09 a.m. ET
A truck driver for the Schwebel Baking Co. rolled out of Cleveland toward Rochester, N.Y., on a recent day with a trailer full of freshly-made sandwich rolls and buns. Less than an hour into the run, sensors tied to his tractor-trailer started sending a stream of urgent data messages that led the big rig to turn around and head back to the bakery.
The driver, it turned out, had picked out the wrong trailer.
A dispatcher spotted the mix-up on a live map of Schwebel’s 78 trucks and 100 trailers, equipment laced with new technology tying the vehicles to an elaborate live platform showing the company’s orders and its trucks in live motion…
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