Why Amazon Needs Others to Keep Selling
By Dan Gallagher
April 11, 2019 1:16 p.m. ET
If nothing else, Jeff Bezos clarified Thursday why Amazon.com’s third-party business is worth the trouble.
In his annual missive to shareholders, Amazon’s chief executive provided a more detailed look at how sales by other merchants have impacted the company’s massive retail business. Third-party sales constituted 58% of Amazon’s gross merchandise sales last year compared with 30% a decade ago. Mr. Bezos added that third-party sales have expanded at a compound annual growth rate of 52% since 1999—more than twice the pace of…
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